Topics
Market Research and Business Plan:
Students will identify the customers of their online business and write up a Buisness plan.
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​Web Development:
Students learn HTML, CSS, PHP and other online
tools to develop an interactive website for
commercial use.
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Databases:
Students learn to to use XAMP a web server (Apache) with an inbuild MySQL server that will allow you to link your website to a database.
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SEO & Social Media Marketing
Funnelling customers to your website is crucial for an online commercial enterprise. Students will learn how to identify keywords and locate potential customers online and formulate a Marketing plan. The Plan will also be communicated in the form of an infographic.
Assessment
Students will complete and submit the following assessment tasks:
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Market Research Analysis, Business Plan & Website Design
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A Commercial Website
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A Commercial Database
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Marketing Plan
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There will be an examination.
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Assessment Schedule
Week 4
Business Plan - Students will create a business plan which will include a customer characteristics overview, an overview of market research results and design a website for their business. 15%
Week 6
Website - Students will develop a website interface for customers to access online to make purchases 30%
Week 12
Marketing Plan - Students will use creative decsions made in the design of their website interface in their marketing strategy. 15%
Week 15
Examination: 40%